With 20 years in the beauty industry, I’ve built my career at the intersection of creativity, operations, and growth.

Raised in a small Texas town of just under a thousand people, I learned early how to create opportunity where there wasn’t much infrastructure. At 21, I relocated to Dallas — a decision that would set the foundation of my evolution inside the beauty business.

I began in artistry — working in blow-dry bars, makeup, and bridal coordination — where I quickly discovered my strength wasn’t just in the creative execution, but in understanding people, processes, and potential. I stepped into leadership roles early, navigating client experience, team dynamics, and high-pressure environments with strategic focus.

After building a full-time career in the wedding industry — producing photo shoots, launching and running a business, traveling for events, and working New York Fashion Week — I began to see the industry from a broader lens. Growth wasn’t accidental. It was operational.

Fifteen years into my career, I transitioned into salon management, immersing myself in revenue performance, retail strategy, team development, consumer behavior, and systems optimization. This is where my focus shifted - becoming deeply invested in what actually drives profitability and longevity inside beauty businesses.

Today, I specialize in beauty operations and growth strategy — supporting businesses in strengthening infrastructure, increase revenue, developing leadership frameworks, and build brands that scale with intention.

I believe beauty businesses thrive when creativity is supported by structure. When teams are developed - not just managed. When data informs decisions. And when vision is backed by operational clarity.

Two decades in, I bring both creative instinct and business intelligence — knowing when to lead, when to support, and how to build systems that last.